Summary of Development Academy
Saturday morning saw a change of gears as we launched our "Development Academy" -- a program intended to give School of Medicine faculty greater appreciation of their roles in the development process and to enhance their effectiveness in engaging prospective donors and working with the development office and institutional leaders to maximize gift potential. Doug Stewart shared his insights about how generational differences affect individuals' attitudes about money, philanthropy and institutions, and led us through an exploration of the many perspectives and motivations of donors. The "Cycle of Successful Development," from identification of prospective donors, through their engagement and eventual solicitation, was covered.
To make some of the theory come alive, the morning concluded with several exercises that involved retreat participants playing roles in fundraising situations with prospective donors. I think everyone agreed this was a fascinating and useful program that made all of us aware of our important roles in the development process.
You will be hearing more about the Development Academy soon. Seminars are planned on topics including how clinical faculty can work effectively with prospective donors, and how all of our faculty can identify and engage effectively with foundations.
Quoted from the Dean's Newsletter